Explorer Research

Explorer Research is a leading firm specializing in shopper insights and behavior analysis for major brands. With a focus on conscious and nonconscious research methods, the company aims to understand, predict, and influence shopper behavior. Their expertise lies in utilizing biometric analytics like eye-tracking, facial coding, GSR, and EEG to drive business growth. Having established a strong presence in the industry since its founding in 2002, Explorer Research offers a wide range of services including packaging research, path to purchase analysis, e-commerce and UX testing, and a Shopper Activation Framework. The company prides itself on its extensive experience in the field, with team members bringing decades of combined in-house research experience from renowned brands such as Kraft and PepsiCo. Explorer Research's unique selling proposition lies in its immersive testing environments, including online virtual reality simulations of various retail settings, allowing for agile shopper behavior testing and enhancing research capabilities. Their state-of-the-art shopper labs, equipped with focus group rooms and life-sized virtual reality with eye-tracking, reinforce their commitment to delivering comprehensive insights. With a focus on driving growth for leading brands, Explorer Research stands out as a valuable partner for marketers seeking to better understand and influence shopper behavior.