ONEcount by GCN Media

ONEcount by GCN Media is a pioneering customer data platform (CDP) that stands out in the market for integrating data management platform (DMP) capabilities into a single, highly-integrated platform. This innovative software, designed specifically for media companies, boasts a robust targeting engine that enables content and banner targeting based on behavior and identity.

One of the notable advantages of ONEcount is its proficiency in converting unknown web visitors into "known" visitors, thereby facilitating enhanced segmentation and higher ROI. Furthermore, its DMP plays a pivotal role in elevating audience value for advertisers.

Founded in 1996 and headquartered in the United States, ONEcount provides unparalleled access to comprehensive user data, consolidating information that was previously scattered across disparate vendor silos. Notably, it is the only solution on the market that was purpose-built as a complete CDP | DMP hybrid platform, offering a unique range of capabilities to its clients.

As of now, there is no publicly available information regarding the latest investment or the participating investors in ONEcount by GCN Media.

This analysis showcases ONEcount's significant potential, particularly in revolutionizing customer data management for media companies. Its distinctive approach to merging CDP and DMP capabilities presents a compelling value proposition, and its track record of providing impactful solutions to its clientele positions it as a noteworthy player in the industry.