Granularity

Granularity is a startup that aims to help brands gather first-party data on their anonymous site visitors. With an average of 97% of site visitors being anonymous, brands are missing out on a significant audience. The company has developed a simple widget that, when integrated into a site, allows for the capture of specific consumer data, such as Email Address and Buying Intent, from a percentage of unknown site visitors. In exchange for sharing their data, visitors are compensated, creating a win-win situation for both the brand and the consumer. Granularity seamlessly integrates with DMP or CDP and can retarget consumers with ads, quizzes, and short surveys through their mobile devices. Established in 2020, Granularity operates in the industries of Advertising, Mobile, Platforms, and Marketing. Currently, there is no information available on the last investment or the investors involved.