Olson Zaltman

Olson Zaltman (OZ) is a market research firm leveraging the Zaltman Metaphor Elicitation Technique (ZMET®) and the Implicit Association Test (IAT) to uncover profound consumer insights. The company collaborates with a global network of partners, enabling research on a global scale. Founded in 1998, OZ has conducted close to 2,000 ZMET studies across 40 countries and remains at the forefront of insight development. Through ZMET, OZ delves into the deep-seated and often unconscious motivations that steer consumer behavior, offering a unique perspective crucial for informed decision-making and strategy development. The utilization of universal metaphors, particularly the Deep Metaphors™, forms the cornerstone of OZ’s approach, providing a strategic framework for product development and communication. Furthermore, OZ employs the IAT as an implicit quantitative tool, catering to concept evaluations and decision-making processes. By aligning with the latest scientific understanding in psychology, neuroscience, anthropology, and sociology, OZ captures essential insights that conventional research methods often miss, offering a significant edge to its clients. With a commitment to unveiling the subconscious drivers of consumer behavior, OZ stands as a key player in the market research industry, offering invaluable resources for companies seeking to foster growth and establish enduring consumer relationships. For venture capitalists seeking opportunities in the biotechnology sector, OZ presents a compelling prospect with its innovative research methodologies and a proven track record of global impact.