NTUC Link

NTUC Link is a significant player in the Singaporean market as part of the NTUC Enterprise group, which focuses on improving the lives of Singaporeans. Established in 1998, NTUC Link operates the Link Rewards Programme, an influential coalition loyalty programme reaching over 2.4 million members and over 90% of Singaporean households, with a network of more than 150 partners across 1,000 outlets. The company has expanded beyond loyalty to become a multi-channel customer engagement platform, offering advanced analytics and data-driven marketing services to create better customer value and convenience in everything food for all Singaporeans. NTUC Link's collaboration with NTUC FairPrice, Kopitiam, and NTUC Foodfare has led to the formation of FairPrice Group. This evolution showcases the company's commitment to delivering exceptional value and continuous innovation. With its mission to deliver better customer value and convenience, NTUC Link is well-positioned to continue its growth and impact in the Singaporean market.