NTUC Link

NTUC Link

NTUC Link Private Limited, founded in 1998, is a part of the NTUC Enterprise group of Social Enterprises, aiming to create better and more meaningful lives for Singaporeans. The company's mission is to improve the lives of Singaporeans by providing value for everyday expenses through the Link Rewards Programme. With over 2.4 million members and partnerships with 150+ partners across 1,000 outlets, NTUC Link's Link Rewards Programme has become one of Singapore’s most successful coalition loyalty programmes, reaching over 90% of Singaporean households.

Recently, NTUC Link has formed FairPrice Group in collaboration with NTUC FairPrice, Kopitiam and NTUC Foodfare, aiming to provide better customer value and convenience in every aspect of food for all Singaporeans. The company has evolved beyond loyalty to become a multi-channel customer engagement platform, providing value to merchants and consumers through consumer research, advanced analytics, and data-driven marketing services.

With its diverse talents from various industries, NTUC Link is focused on the next phase of its journey, presenting an exciting opportunity for potential investors to join the ride and be part of this evolving platform.