NovaLex Consulting

NovaLex, Latin for “new plan”, is a precision consulting firm providing business strategy and marketing services. We work as “marketing architects” combining art and science -- advanced data analytics, cutting edge marketing technology and creative branding to yield extraordinary results. Why NovaLex? At the forefront of “Hyper-Targeting”, our advanced data-analytics and tactics allow clients to find and know more about in-market customers than any traditional means: 1. Identify highest potential - highest profit 2. Define key motivators 3. Monitor behaviors - "see"​ competitors'​ email offers and shopping locations Is NovaLex right for you? New technology and techniques are emerging that create competitive advantage. Is your company keeping pace? We can benchmark your company’s current go-to-market strategy versus today’s “best practices”. We work alongside you to focus on core strengths and reveal leverage points for quick growth. NovaLex Services: Our accountability measure is to insure you achieve 6-to-10 times return minimum on every investment made. As a growth accelerator, we focus on the following key areas - • Strategic Strength via ‘Big Data’ • Target Audience Depth and Clarity • Brand Image Distinction • New Product Development Vitality • Customer Experience Enhancement • Pricing Optimization • Marketing and Media Investment Optimization • Business Plan Development – the NovaLex “Growth Blueprint” Our Experience? Our team members have a breadth of experience: Retailers – 7-Eleven, Infiniti, along with other restaurant and apparel retailers Non-profit –American Heart Association Banking and Financial Services – American Airlines Federal Credit Union and Community Banking Healthcare Marketing – including the largest durable medical goods provider Manufacturing and Distribution Schools and Universities Technology Providers For more info: [email protected] or call 214-395-5153