Gain Theory

Gain Theory is a global marketing effectiveness and foresight consultancy, specializing in data, advanced analytics, and technology. The company aims to drive growth for ambitious brands by enabling data-informed marketing investment decisions. Gain Theory stands out as a Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. Operating in 58 markets, the company offers award-winning solutions and specialized expertise across five measurement and optimization pillars: Marketing Effectiveness Index, Data Excellence, Sources of Growth, Levers of Growth, and Foresight.

Founded in 2015 and headquartered in the United States, Gain Theory focuses on providing quality data to inform crucial investment decisions and offers insights into past, present, and future market trends. The company's expertise in marketing measurement and optimization positions it as a valuable partner for brands seeking to accelerate growth through informed decision-making and targeted investment strategies.