New Tradition

New Tradition, a Blackstone Portfolio Company, is a premium Out-of-Home media vendor that specializes in offering top-tier inventory across the U.S. The company's primary focus is to assist brands in making a lasting impression and statement by reaching consumers on the move, in the areas they frequent for living, working, and leisure. New Tradition collaborates with leading brands and agencies, working closely to execute exceptional campaigns utilizing premium large format and landmark media. Established in 2010, the company operates in the Advertising, Platforms, and Marketing industries. Although the specific headquarters location and recent investment details are not disclosed at present, the partnership with Blackstone serves as a strong indication of the company's potential to make a significant impact in the OOH advertising space.