Adslot

Adslot is an Australian-based company, established in 1975, offering advanced technology to simplify media and enhance the value of advertising for marketers. The company's flagship product, Adslot Media, revolutionizes the direct buying and selling of premium display advertising. It allows brands and agencies to access priority, premium publisher inventory, scale 1st-party data, secure priority products, gain transparency into ad placements and pricing, optimize campaigns in real time, and centralize communication across teams. Another crucial product is Symphony, which serves as the leading digital media management technology used by top agencies for managing the complete life cycle of media buying. A distinguishing feature of Symphony is its direct-to-publisher buying capability through Adslot Media. Both Adslot and Symphony collectively provide end-to-end media planning, buying, and selling management for the advertising industry. The last investment in Adslot amounted to $6.50M in post-IPO equity, dated 03 July 2014. The company operates in the Advertising, Digital Media, and Marketing sectors, with its headquarters located in Australia. Through innovative technology and its comprehensive product suite, Adslot presents itself as an influential player in the media and advertising industry, catering to the evolving needs of marketers and publishers.