MyGlamm | Good Glamm Group

MyGlamm | Good Glamm Group

MyGlamm is India’s fastest growing direct-to-consumer beauty brand which embraces the philosophy of building a community with its users. In July 2020, MyGlamm acquired POPxo, forming the largest Content to Community to Commerce platform in India with 60 million monthly active users and 100 million monthly video views. Offering over 800 SKUs across makeup, skincare, and personal care, MyGlamm Beauty Products feature advanced, rich, feel-good formulas that are 100% cruelty-free, embrace Clean Beauty, and have skin-friendly ingredients. With over 20,000 offline points of sales across 100 cities of India, MyGlamm utilizes technology, content, and social media to provide consumers with a personalized post-purchase experience through its App.

Investors in MyGlamm include French beauty major L’Occitane, Silicon Valley venture capitalist Bessemer Venture Partners, Accel, global e-commerce giant Amazon, and others.

The last investment in MyGlamm was an INR2.45B Venture Round investment on 18 March 2024, led by Bessemer Venture Partners, Accel, Warburg Pincus, and Prosus Ventures.