Beauty Heroes®

General Information

Company Name

Beauty Heroes®

Founded Year

2013

Location (Offices)

Novato, United States +1

Founders / Decision Makers

Number of Employees

Industries

Platforms, Retail, Wellness Beauty

Funding Stage

Social Media

Beauty Heroes® - Company Profile

Beauty Heroes® is a healthy beauty discovery platform and retailer with a focus on sustainability and stringent ingredient standards. Founded in 2013 by Jeannie Jarnot, a spa industry veteran, the company disrupted the beauty subscription model with its Monthly Beauty Discovery, curating full-size products in an intentional and educational format. With over 100 of the healthiest beauty, lifestyle, and wellness brands from around the world, Beauty Heroes operates online and has a brick & mortar presence in Northern California. The company is credited with launching the Blue Beauty movement, making it a destination for plant-positive brands looking to reach conscious consumers. With a design and content forward approach, it effectively tells meaningful brand stories.

Taxonomy: Healthy Beauty, Beauty Discovery Platform, Retailer, Independent Brands, Subscription Model, Brand Curation, Content Forward Approach, Blue Beauty Movement, Plant-Positive Brands, Conscious Consumers, Ethical Sourcing, Wellness Brands, Educational Format, Spa Industry, Natural Ingredients