myBeauty Srl

myBeauty Srl is an Italian startup that positions itself as the first and only beauty advisor in Italy. With the slogan "Il primo ed unico beauty advisor italiano! Il miglior sito di recensioni di cosmetici in Italia," the company provides a platform for comparing beauty products, including skin care, makeup, hair, and nails. It offers users the unique capability to simultaneously compare products available in both pharmacy and perfume channels. Additionally, myBeauty provides articles on skincare and makeup tips, direct links to experts, and consumer reviews on beauty products.

Founded in 2013, myBeauty Srl has brought together three influential players in the beauty media landscape: Edizioni Esav, known for publishing magazines like Allure, Estetica, and Zefiro; Editoriale Giornalidea, which publishes Farma 7, Farma Mese, and Panorama Cosmetico Sapere & Salute; and Studio Ponzano, specializing in advertising and multimedia. The company operates in the e-commerce industry and is based in Italy. Currently, there is no information available regarding its last investment or the involved investors.