WYCON cosmetics

WYCON Cosmetics

WYCON Cosmetics is an Italian professional Makeup and Skincare brand founded in 2009 by Gianfranco Satta, a historical entrepreneur and distributor of female cosmetics, and Raffaella Pagano, a product manager with profound knowledge of the makeup and body care world. The brand was created with the idea of disrupting the cosmetics market, traditionally dominated by expensive brands, by offering high-quality makeup and skincare collections at a fair price.

The brand has strategically eliminated costly intermediaries, focusing on product quality and competitive pricing. With over 120 standalone stores in Italy and a presence in several European countries including Spain, Portugal, Greece, Romania, Bulgaria, and Belgium, WYCON Cosmetics has established itself as a market leader.

Mission: Makeup does not hide, it reveals a person's personality, and gives every woman the courage to be herself.

Vision: Every woman is unique, every woman is beauty, and every beauty is rebellious. This essence defines the brand's purpose.

Dream: The brand is fueled by the values of novelty, color, and innovation, aspiring to create cutting-edge products for everyday makeup.

Claim: "SHOW THE WORLD WHO YOU ARE" – be yourself, be unique, and never conform to stereotypes.

WYCON Cosmetics operates in the E-commerce, Retail, and Wellness Beauty industries, embodying a vision of inclusivity and self-expression. The lack of specified headquarters and last investment details may point to potential opportunities for further expansion and investment in the future.