Middlegame Marketing Sciences

Middlegame Marketing Sciences specializes in providing shopper analytics to offer clients the confidence required to make strategic decisions in the fast-paced world of marketing. The company's unique approach to scenario planning sets it apart from other marketing analytics providers by addressing the expected outcome for every SKU in every channel, enabling stakeholders to evaluate trade-offs and create win-win results. Founded in 2008, Middlegame has a rich history of providing marketing response modeling solutions for FMCG companies globally. The firm's analytics are based on the Competitive Interaction Analysis (CIA) platform, customized for each engagement. The evolving CIA platform, initially developed in 1994 at the Wharton School, has been utilized in both emerging and developing markets, with over 500 studies completed and 60 FMCG categories analyzed. The company operates in the realms of advertising, analytics, and marketing, positioning itself as a valuable resource for companies seeking to make informed and strategic marketing decisions.