Mezzobit (acquired by OpenX)

Mezzobit is a US-based startup specializing in Big Data and Enterprise Software. Founded in 2013, the company focuses on maximizing the value of online visitors for digital publishers and marketers. Through its Audience Value Platform (AVP), Mezzobit offers a data firewall that grants control over third-party data collection and tracking, giving digital enterprises the ability to select what information is tracked and shared about visitors. More than 1,000 sites, including renowned platforms like Fast Company, New York Review of Books, HitFix, and Tampa Bay Times, are powered by Mezzobit or will go live soon, showcasing the broad adoption of the company's solutions across the digital landscape. The technology provided by Mezzobit enables publishers to use programmatic advertising safely, marketers to protect their data from competitors, and regulated industries to reduce compliance risks while leveraging digital marketing opportunities. Overall, Mezzobit's innovative AVP offers high return on investment across various industries, as it empowers digital enterprises to safeguard against data leakage and make informed decisions about data collection and sharing practices. The company's acquisition by OpenX reflects the attractiveness of its offerings in the market.