Effective Measure

Effective Measure (now known as Narratiive) is a prominent audience measurement platform in MENA and South Africa. Publishers leveraging Narratiive gain valuable demographic and behavioral analytics insights into their website visitors, empowering them to craft compelling sales narratives, respond to RFPs, and secure more advertising revenue. Additionally, Narratiive enables publishers to benchmark their website performance against competitors, furnishing a comprehensive understanding of audience differentials. By utilizing Narratiive, publishers align with advertisers' media planning platforms, resulting in enhanced exposure to local and international agencies. Moreover, digital media agencies can optimize planning, validation, and supplier selection processes, thereby augmenting on-target reach. Through a cooperative opt-in data model, Narratiive collaborates with over 250 websites to create a robust programmatic audience data pool, facilitating improved targeting for campaigns. This offering benefits publishers by driving additional revenue without impinging on ad inventory sales, while advertisers achieve superior results through programmatic advertising, leveraging high-quality audience segments. Narratiive's holistic approach enhances ad targeting by demographics, interest, persona, or intent. Founded in 2008 and based in Australia, Narratiive presents an enticing proposition for investors and startups to explore, given its pivotal role in the digital media ecosystem.