Maxymiser
Boosting digital marketing efficiency with enhanced testing, targeting, and personalization for unparalleled customer engagement and revenue growth.
Boosting digital marketing efficiency with enhanced testing, targeting, and personalization for unparalleled customer engagement and revenue growth.
Maxymiser is a digital marketing startup that aims to enhance testing, targeting, and personalization for unparalleled customer engagement and revenue growth. Acquired by Oracle in 2015, Maxymiser offers cloud-based software empowering marketers to optimize customer experiences on websites and mobile apps, boosting engagement and revenue. With a clientele including HSBC, Lufthansa, Tommy Hilfiger, and Wyndham, it optimizes over 20 billion customer interactions monthly. This strategic acquisition further fortifies Oracle Marketing Cloud, the world's fastest-growing software platform for modern marketers, enhancing its comprehensive solution for managing marketing initiatives across all digital channels and throughout the customer lifecycle. The last investment was a Venture Round investment in June 2013, with NXT Capital as the investor.
| Funding Stage | Amount | No. Investors | Investors | Date |
|---|---|---|---|---|
| Venture Round | Unknown | 1 |
|
05 Jun 2013 |
| Series B | $12.00M | 2 |
|
05 Jan 2012 |
| Series A | £2.00M | 2 |
|
20 Jan 2009 |
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