Maxymiser

Boosting digital marketing efficiency with enhanced testing, targeting, and personalization for unparalleled customer engagement and revenue growth.

General Information
Company Name
Maxymiser
Founded Year
2006
Location (Offices)
+3
Founders / Decision Makers
Number of Employees
201-500
Industries
Advertising, Analytics, Enterprise Software +2
Funding Stage
Series Unknown
Social Media

Maxymiser - Company Profile

Maxymiser is a digital marketing startup that aims to enhance testing, targeting, and personalization for unparalleled customer engagement and revenue growth. Acquired by Oracle in 2015, Maxymiser offers cloud-based software empowering marketers to optimize customer experiences on websites and mobile apps, boosting engagement and revenue. With a clientele including HSBC, Lufthansa, Tommy Hilfiger, and Wyndham, it optimizes over 20 billion customer interactions monthly. This strategic acquisition further fortifies Oracle Marketing Cloud, the world's fastest-growing software platform for modern marketers, enhancing its comprehensive solution for managing marketing initiatives across all digital channels and throughout the customer lifecycle. The last investment was a Venture Round investment in June 2013, with NXT Capital as the investor.

Taxonomy: revenue growth, cloud-based software, testing, targeting, personalization, customer experience optimization, A/B testing, multivariate testing, behavioral targeting, online personalization, cross-channel optimization, mobile marketing, ecommerce

Funding Rounds & Investors of Maxymiser (3)

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Funding Stage Amount No. Investors Investors Date
Venture Round Unknown 1 05 Jun 2013
Series B $12.00M 2 05 Jan 2012
Series A £2.00M 2 Scottish Investment Bank 20 Jan 2009

Latest News of Maxymiser

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No recent news or press coverage available for Maxymiser.

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