Maxymiser is a digital marketing startup that aims to enhance testing, targeting, and personalization for unparalleled customer engagement and revenue growth. Acquired by Oracle in 2015, Maxymiser offers cloud-based software empowering marketers to optimize customer experiences on websites and mobile apps, boosting engagement and revenue. With a clientele including HSBC, Lufthansa, Tommy Hilfiger, and Wyndham, it optimizes over 20 billion customer interactions monthly. This strategic acquisition further fortifies Oracle Marketing Cloud, the world's fastest-growing software platform for modern marketers, enhancing its comprehensive solution for managing marketing initiatives across all digital channels and throughout the customer lifecycle. The last investment was a Venture Round investment in June 2013, with NXT Capital as the investor.
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