Mawu Africa

Mawu Africa is an e-commerce startup, established in 2021, with its headquarters in Kenya. The company's slogan "The online marketplace helping global buyers discover and buy from Africa's best craftspeople" encapsulates its primary mission of connecting global consumers with exceptional African crafts. Mawu Africa's online marketplace, mawuafrica.com, serves as a platform dedicated to curating and showcasing authentic African crafts, ranging from vibrant textiles to intricately carved woodwork, each piece imbued with the rich cultural heritage of Africa. The company not only focuses on facilitating the sales of African crafts but also aims to support and empower the talented craftspeople of Africa. Mawu Africa provides access to affordable credit solutions and digital business management tools, demonstrating its commitment to the growth and success of over 8 million craftspeople reliant on their trade for livelihood. With its dedication to celebrating African artistry and craftsmanship, Mawu Africa aspires to bridge the gap between Africa and the global market, fostering cultural exchange and appreciation. Despite being a relatively new player in the market, Mawu Africa secured a grant investment on 30th October 2022. The startup's unique positioning in the e-commerce space, along with its focus on social impact, makes it an intriguing investment opportunity for venture capitalists seeking to support innovative platforms that connect global markets with local artisans.