Lorna Murray

Lorna Murray is an Australian brand that focuses on ethical and sustainable fashion, combining effortless glamour with coastal luxury. The apparel is handcrafted by artisans in Lorna’s studio in South East Asia using natural fibers to minimize environmental impact. The brand, founded in 2015 in Sydney, has grown into a global fashion brand distributed in over 300 countries. Lorna and her team remain committed to the brand’s core values of craftsmanship, creativity, community, connection, and collaboration. The brand prides itself on being seasonless and celebrates craft-based traditions, aiming to create handcrafted pieces infused with stories, emphasizing quality and craftsmanship. Lorna Murray's collection of hats features a variety of designs, showcasing a blend of effortless neutrals and vibrant bursts of color, merging ancient weaving with contemporary art practice, community, and fashion. The brand's designs highlight the heritage of craftsmanship and the artisanal, emphasizing the hands that create these pieces. Lorna Murray's hats reimagine practicality in fashion and art, with origami-like pleated hats designed for modern lifestyles, featuring compact and travel-friendly designs. While the brand has not disclosed its last investment or investors, its focus on sustainability and ethical practices positions it well in the Design, Fashion, and Retail industries. Overall, Lorna Murray presents a compelling proposition in the fashion industry by blending ethical practices with timeless style, catering to a global audience while staying true to its values of sustainability and craftsmanship.