Mapp

Mapp is a United Kingdom-based startup that is focused on making insight-led marketing their mission. With over 20 years of experience, they have become experts in helping marketers easily build personalized customer experiences through their own SaaS platform, Mapp Marketing Cloud. The platform combines AI-powered digital analytics and marketing automation to collect customer data, extract insights, and trigger highly personalized campaigns across email, SMS, apps, and websites. Mapp's platform is tailored to assist B2C and D2C companies in unifying customer data from various sources, converting data into actionable insights, personalizing content, and automating cross-channel marketing. Their focus on continuous monitoring and optimization, aided by AI, drives high engagement, capitalizes on new opportunities, activates churning customers, and builds customer loyalty. More than 700 companies rely on Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, and Pladis. The company's global presence, with offices in London, San Diego, Berlin, Munich, Milan, and Paris, ensures that they can provide the best support to their clients. Mapp's ability to innovate their products and services consistently to meet their client's needs is evident in their long-standing presence in the market since 1998. Although there is no public information about their last investment or the investors involved, their track record and the strong market presence make them an interesting company to watch for potential future investment opportunities.