84.51˚

84.51° is a retail data science, insights, and media company founded in 2015 in the United States. The company's slogan, "A retail data science, insights and media company creating more personalized and valuable experiences for shoppers," encapsulates its core focus. 84.51° collaborates with The Kroger Co., consumer packaged goods companies, agencies, publishers, and affiliated partners to enhance the shopping journey with personalized experiences. The company harnesses first-party retail data from nearly half of US households and over 2 billion transactions to fuel a more customer-centric journey. Its offerings include 84.51° Insights, 84.51° Loyalty Marketing, and the retail advertising solution, Kroger Precision Marketing. This innovative approach and access to extensive data sets serve as key differentiators for 84.51° within the retail and consumer insights sector. The potential for leveraging first-party data to drive targeted marketing strategies presents an exciting opportunity for the company to expand its influence and impact. As the retail industry continues to prioritize personalization and value creation for shoppers, 84.51° is well-positioned to further solidify its role in shaping the future of retail through data-driven insights and strategies.