Makeup America! is an American beauty brand founded in 2017. The company captures the essence of the American Spirit by offering a range of products that are made in America, reflecting values such as resiliency, independence, and beauty. Positioned as Americas Beauty Brand, Makeup America! caters to the increasing demand for premium American-made cosmetics that adhere to the country’s high standards of quality, transparency, health, and safety. Their range includes cruelty-free, non-GMO, paraben-free, and fragrance-free products, which have garnered attention from notable sources such as Allure, Cosmopolitan, Fox and Friends, Dancing With The Stars, and the U.S. Olympic Committee. Featured in various media platforms, the company's super moisturizing lipsticks and long-wearing nail polishes are competitively priced at $17.76 and $13.76, paying homage to America’s most recognized icons. Moreover, Makeup America! has a socially conscious approach, as it donates $1 of every product sold to contribute to paying down the $23 trillion U.S. National Debt, emphasizing its empowering motto "Do Good Look Great." Positioned within the Wellness Beauty industry, the company is making strides in aligning with the current consumer values of social responsibility and conscious consumerism. Notably, Makeup America! has not disclosed its headquarters location or any information regarding recent investments and investors.
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