MAGNA Global

The media investment and intelligence unit of IPG Mediabrands

General Information
Company Name
MAGNA Global
Founded Year
2001
Location (Offices)
New York, United States +1
Founders / Decision Makers
Number of Employees
306
Industries
Advertising
Funding Stage
-
Social Media

MAGNA Global - Company Profile

MAGNA Global is the media investment and intelligence unit of IPG Mediabrands, offering centralized resources for developing intelligence, investment, and innovation strategies in the advertising industry. Since its establishment in 2001, MAGNA has been dedicated to providing agency teams and clients with a competitive advantage through insights, forecasts, and strategic relationships. As a subsidiary of IPG Mediabrands, it leverages its position to drive impactful strategies and solutions in the dynamic advertising landscape. For more information and inquiries, you can reach out to [email protected].

Taxonomy: media investment, intelligence, investment strategies, innovation, marketplace advantage, automated buying, digital media, programmatic, traditional media platforms, buying and negotiating, industry automation, audience-specific buying, media value prediction, audience trends, ad effectiveness

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