Audience Group

Audience Group is a next generation media agency with a focus on evidence-based advertising. Founded in 2016, the company operates in the Advertising, Analytics, Content Creators, Digital Media, Social Media, and Marketing industries. Their slogan "Evidence Based Advertising" encapsulates their core philosophy: instead of simply buying media, they help clients buy their audience by utilizing available data to optimize media investment. Their unique approach involves empirically proving the most effective parts of a client's media investment, ultimately maximizing profitability. Although their headquarter location is not specified, Audience Group provides services to clients in Brisbane, Sydney, and Melbourne. The company conveys a strong message to potential clients dissatisfied with conventional media agencies, offering to revolutionize their advertising strategy. Currently, there is no publicly available information regarding their last investment or the involved investors. Audience Group's innovative approach and emphasis on data-driven advertising could position them as an attractive investment opportunity for venture capitalists looking to disrupt the traditional advertising landscape.