Maad

Maad is a rising star in the Francophone Africa's B2B e-commerce landscape, offering a comprehensive digital platform aimed at modernizing informal retail. Launched in 2020 and headquartered in Senegal, Maad has swiftly garnered attention and recently received a significant $2.30M Seed Round investment on 13th May 2024. High-profile investors such as Oui Capital, Launch Africa, Ventures Platform, Voltron Capital, Reflect Ventures, Alumni Ventures, and Seedstars have expressed confidence in the company's potential. Maad caters to small retailers by providing a user-friendly mobile app that facilitates streamlined supply management, reliable delivery, competitive pricing, and access to working capital through delayed payment options. Additionally, the platform offers valuable market insights to FMCG brands, enabling them to track market share, deploy targeted promotions, and maximize sales in specific areas. The innovative approach and rapid growth of Maad underscore its promising future in the realm of B2B e-commerce within the deeply significant Francophone African market.