DIRECT | Empowering Retailers

DIRECT (Earlier ShopKirana) is a B2B-commerce company that focuses on technology and supply chain innovation to empower retailers to be competitive in the market. The company's vision is to partner with millions of retailers, becoming part of their supply chain and creating the largest and most efficient go-to-market channel. DIRECT collaborates with brands to boost demand and provide transparency and market intelligence.

Founded in 2015, it aims to connect retailers directly with brands through technology and supply chain innovation, ensuring product sourcing within 48 hours. The company primarily targets small mom-and-pop stores that represent over 90% of all retail trade in India, comprising the backbone of the economy.

The company recently secured a $45.10M Series C investment on 26 January 2022, with prominent investors including Incubate Fund, 9Unicorns, Trifecta Leaders Fund, Rajiv Ranjan Mishra, Info Edge, Ajanta LLP, Akatsuki Games Inc., VSS Investco, Oman India Joint Investment Fund, and Gunosy Capital.

This investment aims to fuel the company's growth and innovation efforts, enabling it to further expand its presence and impact within the E-commerce, Retail, and B2B sectors. With its robust technological infrastructure and strategic partnerships, DIRECT is poised to make significant strides in revolutionizing the retail industry in India.