LOVBY

LOVBY is the first Italian-made action marketing platform connecting companies with consumers through online and offline missions. Its user-friendly and interactive nature allows companies to directly engage with potential clients, while empowering users - who have developed influence on social media - to become everyday brand ambassadors. The platform operates by having Brand Lovers register and being classified by a proprietary algorithm, assigning each user an influence score based on their social activity. Companies determine the action, cost per action, and verification criteria, paying only for achieved objectives, with no set-up costs or minimum platform usage budgets. They can monitor campaign progress and modify parameters in real-time through a dedicated self-service platform. Users earn Lovies for each completed and verified mission, which can be instantly converted in the rewards boutique. Founded in 2016, LOVBY operates in the Advertising and Marketing industries, with its Seed Round investment secured on 01 January 2017 from Spin Ventures.