Advice Group

Advice Group is an Italian martech company that was founded in 2006 by Fulvio Furbatto. The company introduced Behavioural Loyalty to Italy and has been recognized for its innovative approach, receiving accolades from the International Loyalty Awards in London and Dubai. It was also listed in the FT1000 by the Financial Times as one of the fastest-growing companies in Europe. Additionally, Il Sole24Ore has acknowledged Advice Group as a leader in growth. In recent years, Advice Group has expanded its offerings through strategic acquisitions. In 2021 and 2022, the company acquired Leevia, a platform for digital contests, and E-leads, a martech company specializing in performance-based lead generation strategies. This has strengthened Advice Group's position in the martech industry, providing an end-to-end solution for managing all stages of customer relationships, from initial engagement to user loyalty. Advice Group's flagship platform, WEKIT, has garnered numerous awards in Europe. It leverages real-time behavioral data and offers cross-industry solutions through over 50 modular microservices, gamification modules, and edutainment for industries with low frequency. The company's most recent investment was a Private Equity Round in January 2019, with the participation of HAT Sicaf as the investor. With a focus on Automation, Big Data, Marketing, CRM, and Sales, Advice Group continues to innovate and drive value for its clients in the competitive martech landscape.