**Loftus International** is a wholesale/distributor catering to businesses, schools, churches, organizations, and non-profits. Established in **1939** as Loftus Novelty, it initially operated as a small downtown Salt Lake City shop, making it the city's pioneering novelty and magic store. Transitioning to wholesale in the 1960s, the company diversified its inventory, incorporating products from around the world and emerging as a significant US balloon distributor. Recognizing its expanding import-export activities, Loftus Novelty rebranded to **Loftus International** in **1995**. Since then, the company has evolved into a leading distributor of novelties, magic, and balloons in the United States, spanning across the **E-Commerce** and **Food and Beverage** industries. Currently, there is no publicly available data on the company's headquarter location, recent investments, or involved investors.
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