Littledata
To make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth.
To make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth.
Littledata is a UK-based startup that aims to simplify the connection between marketing channels and customer data to drive growth for direct-to-consumer (DTC) brands. Founded in 2015, the company focuses on enhancing the performance of campaigns on platforms such as Google, Meta, and Klaviyo by effectively tracking customer behavior and optimizing marketing strategies.
The startup has garnered attention from top Shopify brands, offering them the ability to streamline their marketing channels and track revenue more effectively. Littledata's services encompass linking revenue with customer data across various platforms including Google Analytics (GA4), Google Ads, Klaviyo, Facebook Ads, Instagram Ads, TikTok, and Pinterest.
Key features of Littledata's offering include the optimization of every channel by connecting major platforms like Google, Meta, and KlaviyoConversions API (CAPI) to eliminate ineffective advertising efforts.
Noteworthy is the £80.00K Seed Round investment received on 27 April 2020, with Henley Business Angels participating as investors. The company operates within the analytics, e-commerce, and SaaS industries.
| Funding Stage | Amount | No. Investors | Investors | Date |
|---|---|---|---|---|
| Seed Round | £80.00K | 1 |
|
27 Apr 2020 |
| Pre Seed Round | £200.00K | - | 15 Apr 2019 | |
| Pre Seed Round | £240.00K | - | 15 Jan 2018 | |
| Pre Seed Round | £50.00K | 1 | Innvotec | 15 Mar 2016 |
No recent news or press coverage available for Littledata.
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