JENTIS

JENTIS is an Austria-based startup that has positioned itself as the most powerful Server-Side Tracking Platform. Founded in 2020, it offers an advanced server-side tracking technology that enables businesses to maintain full control over their first-party data while ensuring GDPR compliance. The platform caters to a wide range of industries including Analytics, Big Data, Cloud Infrastructure, Information Technology, Legal Tech, SaaS, and Marketing. The latest milestone for JENTIS was its €11.00M Series A investment on 27 November 2023. Notable investors in this round included 3TS Capital Partners, Pragmatech, and Bright Pixel (formerly Sonae IM). The investment is a testament to the potential of JENTIS and illustrates growing confidence in the startup's capacity to disrupt the industry. One of the key offerings of JENTIS is its Synthetic Users technology, an AI-powered tracking solution that allows businesses to transmit complete conversion and click data to advertising platforms like Google Ads, Meta, and TikTok. This not only enhances data quality and attribution accuracy but also helps businesses improve campaign performance, potentially increasing their ROAS by up to 25%. Overall, JENTIS stands out as a promising player in the data tracking and analytics space, especially with its focus on privacy compliance, AI-driven insights, and full data sovereignty. With the recent injection of funding and a compelling product offering, JENTIS appears poised for significant growth and impact within the industry. More information about the company can be found on their website: https://www.jentis.com.