LIHA Beauty

LIHA Beauty is a United Kingdom-based startup that is disrupting the beauty industry with its unique blend of natural African roots and British sophistication. Established in 2017, LIHA Beauty is committed to reshaping beauty culture by educating consumers about raw ingredients and uncovering the secrets and principles of African beauty and wellness traditions. The company's slogan, "We create beauty products that are, like us, a mixture of natural African roots and a quintessentially British attitude," encapsulates its mission. In January 2020, LIHA Beauty secured a Venture Round investment from 8point8 Capital, signifying the endorsement and support of a well-established investor in the startup's vision. This infusion of capital is expected to fuel the company's expansion and product development efforts, potentially opening up new opportunities for growth and market penetration. LIHA Beauty's focus on promoting diversity, natural ingredients, and wellness aligns with the current cultural shift towards more authentic and sustainable beauty products. By leveraging its unique blend of African heritage and British sensibilities, LIHA Beauty has the potential to capture a niche market and carve out a distinctive position within the beauty industry. As the demand for inclusive and ethically conscious beauty brands continues to rise, LIHA Beauty is poised to capitalize on this trend and establish itself as a formidable player in the global beauty market.