Florasis, founded in 2017 by the West Lake in Hangzhou, China, is an eastern cosmetics brand that aims to offer global consumers the best makeup products while providing a culturally enriching experience. The brand draws inspiration from Chinese arts and culture and infuses it with modern technology to create natural, nourishing, healthy, and unique makeup products. The brand's founder, an avid enthusiast of flowers, herbs, and traditional culture, sought to create a cosmetic brand that would serve as a carrier of stories and inspirations of Eastern beauty, inheriting Chinese traditional arts and culture.
After extensive research on historical documents and books, the founding team was inspired by the long-standing Chinese beauty culture, dating back thousands of years. This led them to explore and rejuvenate traditional beauty formulas, bridging the ancient with the modern. Florasis, operating in the E-Commerce sector, has its headquarters in China. The brand's commitment to preserving cultural heritage while embracing innovation positions it uniquely in the cosmetics market, offering a blend of tradition and modernity.
As of now, Florasis has not disclosed its last investment or provided details about its last investment investors. With its intriguing proposition and focus on cultural richness, Florasis presents an interesting opportunity for potential investors seeking to tap into the intersection of traditional beauty practices and contemporary consumer preferences. The brand's narrative and dedication to Eastern heritage could resonate strongly with the global market, making it a compelling prospect for future investment considerations.
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