LifeStreet

LifeStreet is a San Francisco-based startup founded in 2009 with the mission of revolutionizing in-app advertising for performance marketers. The company's slogan, "Making programmatic advertising more intelligent, transparent and accessible for performance advertisers," reflects its core focus. With its AI-powered media buying platform, Nero, and expertise in creative solutions and performance marketing, LifeStreet optimizes towards any desired outcome to maximize ROAS at scale. LifeStreet's proprietary deep learning models drive more effective bidding, enabling higher user quality and 50% more ROI than traditional machine learning models. This approach allows the company to achieve greater cost efficiency by adjusting bids based on each impression’s unique value to the advertiser. As of their last publicized investment round, LifeStreet attracted a $66.00M Private Equity Round investment on 03 May 2012, with Nautic as the investor. Focused on the advertising industry, LifeStreet aims to be the most intelligent, transparent, and accessible mobile marketing platform globally. With a track record of successful fundraising and a commitment to leveraging advanced technology in the service of performance marketing, LifeStreet presents an intriguing investment opportunity for venture capital firms seeking exposure to the evolving landscape of digital advertising.