Smadex

Smadex is a Mobile Growth Platform that specializes in powering performance, direct response, and brand advertising campaigns. The company was founded in 2011 and is headquartered in Spain. With a focus on transparency and contextual targeting, Smadex caters to in-app, CTV, and mobile web advertising. The company's approach involves running privacy-centric advertising campaigns with optimized creative strategies to deliver performance. Smadex employs customizable machine-learning algorithms fueled by contextual signals and first-party data to effectively scale campaigns and identify resonating audiences for various applications, games, brands, and offers. This approach emphasizes privacy compliance and long-term sustainable value. The company offers access to global consumers on high-quality, brand-safe, and viewable inventory, along with engaging ad formats to drive performance sales and brand metrics. Furthermore, Smadex collaborates with top third-party platforms to deliver innovative solutions and independent measurement. The €600.00K Seed Round investment in Smadex on 01 July 2013 involved notable investors including Nekko Capital, Cabiedes & Partners, Trovit, and 101 Startups. As a business unit of Entravision Communications (NYSE: EVC), Smadex operates as a technology company spearheaded by engineering and data science, serving agencies and direct clients globally.