LG Ad Solutions

Smarter Connected TV Ads

General Information
Company Name
LG Ad Solutions
Founded Year
2013
Location (Offices)
Mountain View, United States +8
Founders / Decision Makers
Number of Employees
400
Industries
Advertising, Analytics, Big Data +2
Funding Stage
Series A
Social Media

LG Ad Solutions - Company Profile

**LG Ad Solutions** LG Ad Solutions, with the slogan "Smarter Connected TV Ads," specializes in optimizing return on ad spend and achieving unduplicated reach in the fragmented TV landscape. Leveraging years of experience in providing premium home entertainment products globally, the company integrates big data and Video AI to connect brands with audiences across all screens.

Our platform merges the leading technologies and devices of two major TV industry players to create a unified system for activating and measuring media across connected TVs and digital video. Marketers benefit from actionable insights that allow them to fine-tune cross-screen campaigns in real-time and comprehend ad performance for optimized media buys.

LG Ad Solutions offers advertisers a single source for LG CTV inventory, providing comprehensive planning, activation, and measurement across all viewing platforms. With premium LG smart TV ad inventory and deterministic TV data from various smart TV brands, the company excels in reaching both extensive-scale and granular custom audience segments. Moreover, it assists brands in understanding business outcomes from TV advertising.

Founded in 2012 and headquartered in the United States, LG Ad Solutions attracted a $5.60M Series A investment on 05 June 2017, with backing from Manifest and Jeff Sagansky. The company operates in the Advertising, Analytics, and Big Data industries.

Taxonomy: Connected TV Ads, TV industry, Video AI, Cross-Screen Campaigns, Media Measurement, LG Smart TV, Ad Performance Optimization, Deterministic TV Data, Audience Segmentation, Premium Ad Inventory, Media Activation, Marketing Insights, Smart TV Brands

Funding Rounds & Investors of LG Ad Solutions (2)

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Funding Stage Amount No. Investors Investors Date
Series A $5.60M 2 Jeff Sagansky 05 Jun 2017
Convertible Note $620.00K 1 01 Jun 2014

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