KITnDO is a platform that aims to address the challenge of maintaining connections with cultural roots after moving to a new country. With a focus on empowering individuals with foreign roots to access authentic cultural experiences and products, the company seeks to provide a definitive platform for businesses, cultural associations, and service providers to efficiently reach their target audience.
The market potential for KITnDO is significant, with 232 million expats globally, making it the third largest economy in the world. Additionally, the global DNA testing market is expected to be worth $10 billion by 2022, and cultural heritage tourism is identified as one of the fastest growing specialty markets. The Global Ethnic Foods Market, valued at $36.5 billion in 2018, is projected to have an annual growth rate of 11.80% until 2024.
KITnDO stands out as a web app that allows users to select their country of origin and location to discover curated content specific to their culture. The platform features an interactive map of restaurants, shops, and cultural institutions, and also includes an online store with authentic products sourced from different countries.
In terms of the business model, KITnDO plans to generate revenue through various streams as the platform grows, with the online store as just the beginning. The company is seeking angel investors or VC investment to reach a stage where the platform can become self-sufficient.
Founded in 2017 and headquartered in France, KITnDO presents an exciting opportunity in the intersection of culture, technology, and commerce, tapping into the growing desire to discover and celebrate one's cultural heritage.
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