Kindred

Kindred is a UK-based startup founded in 2019 that aims to revolutionize the advertising, mobile, retail, and marketing industries. The company's slogan "Leverage on the Power of Intent with Kindred's scaled Commerce Media Network" reflects its focus on leveraging the power of intent in commerce. Kindred's flagship offering is the world's first scaled Commerce Media Network, which incorporates a Commerce Monetization Network, the Shopper Data product (Audience Logic), and a Commerce Ad Network on a single platform, catering to the needs of advertisers, publishers, and platforms. This innovative approach enables advertisers to benefit from purchase intent data to drive higher Return on Ad Spend (“ROAS”). Kindred's recent milestone includes securing an $8.00M Series B investment on 11 April 2024. As a company operating in the dynamic intersection of commerce and media, Kindred presents an intriguing opportunity for venture capitalists seeking to tap into the evolving landscape of digital advertising and e-commerce.