Kindred is a United Kingdom based startup that specializes in leveraging the power of intent through its scaled Commerce Media Network. The company, founded in 2019, offers a unique combination of a Commerce Monetization Network, Shopper Data product (Audience Logic), and a Commerce Ad Network on a single platform, catering to Advertisers, Publishers, and Platforms. Advertisers benefit from purchase intent data to achieve higher Return on Ad Spend (“ROAS”). In its most recent funding round, Kindred secured an $8.00M Series B investment on 11 April 2024. Although information about the specific investors is not available, this injection of capital is poised to further bolster the company’s positioning in the Advertising, Mobile, Retail, and Marketing sectors.
