kasuwa GmbH

Kasuwa GmbH is a German DIY marketplace that offers a platform for thousands of creative entrepreneurs to showcase their handmade products. Since its launch in May 2019, Kasuwa has rapidly grown to become the largest German Do-It-Yourself marketplace, with a diverse range of products including fashion, art, jewelry, bags, pet supplies, stationery, toys, downloadable embroidery files, and intricately restored 1920s furniture. There is a growing focus on sustainable products such as reusable items, zero-waste products, and upcycled goods, reflecting the increasing consumer demand for eco-friendly options. The company places strong emphasis on environmental and labor protection, with sellers using high-quality materials and ensuring fair working conditions. Kasuwa provides visitors with a versatile shopping experience optimized for both smartphones and computers. The platform offers "themed worlds" to inspire and provide ideas on various topics, a "gift finder" for specific occasions, and user-generated content through "Collections," allowing individuals to curate and showcase their favorite items. The company heavily relies on social media, particularly Facebook, Pinterest, and Instagram, for visitor acquisition, with shops and products actively promoted and sellers actively engaged in various activities. Additionally, Google plays a significant role in driving traffic to the platform. In summary, Kasuwa GmbH has positioned itself as a leading player in the German e-commerce space, catering to a growing market for handcrafted and sustainable products. With its unique offering and strategic emphasis on digital marketing, the company presents considerable potential for further growth and market expansion.