_blaenk

_blaenk is the European innovation award winner in trade, striving to become a hybrid omnichannel marketplace for innovative lifestyle products. The company offers personalized, experiential shopping both in prime physical locations and online, focusing on high-quality lifestyle products distinguished by innovation, durability, or sustainability. Covering all consumer brand categories from fashion to food and technology, _blaenk curates products from startups, emerging brands, and established corporations. The vision is to enrich and enhance individual consumer lifestyles, prioritizing the product experience. The classic point of sale transforms into a point of experience at physical stores, inviting customers to discover brands and test products before purchase. Online, users can visit content-driven product pages displaying information, images, videos, and prices. Customers can choose to take products immediately, have them delivered, or pick up later during the digital checkout process. Leveraging extensive data, _blaenk personalizes the customer experience and optimizes its retail processes.

Brands can flexibly join the _blaenk omnichannel marketplace through "Retail as a Service," offering a modular system for physical placement, store design, personnel, marketing activities, payment processing, and fulfillment. Brands also receive detailed camera and sensor-based performance metrics (views, engagement, revenue, demographic data such as gender and age) via the _blaenk Business Manager dashboard.

Founded in 2020 and headquartered in Germany, _blaenk recently received a $560.00K seed round investment on 01 July 2021 led by BitStone Capital, STYX, and MA Ventures.