K2 Precise

K2 Precise, founded in 2001, is a part of the international Altavia group and specializes in precise marketing development, with a focus on programmatic campaigns, analytics, and business intelligence. The company's team of over 160 specialists optimizes customer website traffic and consolidates data from various sources such as websites, CRMs, and online campaigns to gain insights into consumer behavior. This detailed analysis serves as the foundation for tailored media campaigns, considering the specific characteristics of different consumer segments, and also enhances the innovation of other services such as performance marketing and TV and multiscreen projects. K2 Precise provides advanced analytical and media services for industry-leading companies including Danone, Nutricia, Carrefour, Pracuj, and Play. This startup operates within the advertising and marketing industries, contributing to the efficient and effective utilization of marketing resources and strategies.