MyLED Sp. z o.o.

MyLED Sp. z o.o. is the first company in the Polish outdoor advertising market to create an online system that integrates over 420 LED screens across the country. Founded in 2013, it has brought a new advertising medium to Poland by organizing and consolidating the previously fragmented market. The company's system allows for real-time planning and execution of nationwide campaigns without the need for prior reservation of media. With a well-developed and intuitive system, various options for campaign duration, and frequency of display, MyLED empowers media planners to tailor their strategies precisely. Additionally, the system offers the ability to gather information from the internet and integrate it with social media activities, fostering creative ideas for interactive campaigns. The technological capabilities of the system, such as adjusting ad content based on weather conditions, time of day, or air allergen levels, enable the creation of intelligent advertising messages. This innovative approach attracted a $300.00K Seed Round investment from Inovo VC in April 1, 2015. The company operates in the Advertising and Digital Media industries, headquartered in Poland. MyLED provides a tool for integrating and standardizing the digital outdoor market, offering agencies and media houses the convenience and speed of planning and executing outdoor campaigns on LED screens.