Novatiq

Novatiq is a leading martech identity solution platform empowering publishers, brands, and telcos to reach their audiences at scale and provide better customer experiences – all while prioritising privacy. Using patented, privacy-first technology, Novatiq enables the creation of IDs based on pseudonymised first-party data, including fully consented customer intelligence from telco operators. This unique approach allows the identification and validation of users cross-domain and cross-device, engaging what would otherwise be ‘ghost’ users. Global companies across financial services, automotive, healthcare, media, and entertainment trust Novatiq to help them join the dots, get a 360-degree view of audiences, enrich inventory, improve campaign performance, and enable a new generation of personalized digital services. Founded in 2019, Novatiq has multiple patents, is ISO 27001 certified and rigorously compliant with global privacy standards. The company is based in the United Kingdom with operations around the world and is poised for exponential growth with a rapidly expanding client base. Notably, Novatiq secured a significant £4.00M Seed Round investment on 30 August 2019, signaling investor confidence in the company's innovative approach to privacy-centric identity solutions.