Infinity is a leading call intelligence platform founded in 2010 and headquartered in the United Kingdom. The company's slogan, "Unlock hidden insights before, during and after every call," encapsulates its mission to provide transformational business tools leveraging conversations with prospects and customers. Available in over 75 countries, Infinity's technology allows businesses to measure the effectiveness of marketing channels in generating calls and gain valuable insight into their customer's journey. One of the key differentiators of Infinity is its integration with Universal Analytics, allowing for the transfer of phone call data into Google Analytics, including customizable dimensions about the call. This integration provides businesses with a comprehensive understanding of call metrics and customer interactions. Additionally, the £10.00M venture round investment from Smedvig Ventures on 19 September 2016 signifies confidence in Infinity's potential for growth and innovation in the Analytics and SaaS industries. Moreover, Infinity offers the 'Infinity Caller Insight App,' providing real-time information about incoming callers, revolutionizing the way businesses engage with and understand their customers. This innovative approach aligns with the growing demand for data-driven insights and personalized customer experiences. With its strong technological offering and strategic investment, Infinity is positioned to capitalize on the increasing need for call intelligence solutions, driving sales, optimizing marketing efforts, and streamlining operations