INCRMNTAL

INCRMNTAL, with the slogan "The Future of Measurement," is on a mission to revolutionize marketing measurement. Founded in 2020 by industry veterans Maor Sadra and Moti Tal, the Israeli-based startup has recently secured a significant $4.10M Seed Round investment on 25 July 2022 from notable investors including Play Ventures, Eric Seufert, and Heracles Capital. INCRMNTAL's AI incrementality measurement platform distinguishes itself by enabling advertisers to measure the true incremental value of any activity impacting their marketing KPIs without relying on user-level data. This privacy-centric approach not only respects user data but also allows for continuous measurement without the need to pause campaigns or run experiments. Catering to marketers across various industries who run both online and offline campaigns, the platform aims to provide insights into the real effectiveness of advertising budgets. Its notable customer base includes names such as Hopper, eToro, Binance, Autoscout24, Huuuge Games, SEGA, among others. By leveraging causality and AI, INCRMNTAL seeks to address the evolving needs of measurement in an increasingly privacy-conscious and data-driven marketing landscape. For more information, interested parties can visit incrmntal.com.