Hubbard Decision Research
Measure What Matters - Make Better Decisions.
Measure What Matters - Make Better Decisions.
Hubbard Decision Research (HDR) was founded in 1998 by Douglas W. Hubbard, the creator of "Applied Information Economics" (AIE). AIE is an application of scientific and mathematical methods to complex and risky decisions, addressing seemingly "immeasurable" factors.
Doug Hubbard has applied AIE to a wide range of sectors including Information Technology investments, military logistics, entertainment media, major policy decisions, and business operations. HDR's clients span from small businesses to Fortune 50 companies, as well as military and civilian government agencies, aiming to measure the immeasurable and make data-driven decisions since 1999.
The company is based in Glen Ellyn, IL with a global client base, offering consulting, seminars, webinars, and licenses to its specialized analytical tools and research. Their solutions focus on quantitative and practical approaches, addressing issues such as business cases for investments with uncertain benefits, risk analysis and management, and objective performance metrics.
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