Preference AB

Preference AB is a Sweden-based startup founded in 2002, focusing on delivering solutions to companies and authorities for making better and rational decisions, simulating possible scenarios and enabling advanced automation. The company's patented algorithms, based on fourteen years of research work, aim to provide recommendations on the best possible decision-making options using both qualitative inputs based on experiences, opinions, and hypotheses along with quantitative data. The last investment received was a Venture Round investment at 01 January 2008 from KTH Holding. With a team consisting of employees with doctorates in Computer Science and Mathematics, as well as extensive experience in leading major projects and advising on risk and decision analysis for large companies, Preference AB demonstrates a strong foundation for driving innovative solutions in decision-making processes. The company's commitment to delivering intuitive, transparent, and customizable methods for structuring complex problems positions it as a key player in the evolution of decision-making technologies.