Hansa Cequity

Hansa Cequity is a data-driven, technology-enabled marketing consulting company with the slogan "Building Connected Experiences for Brands, Digitally." Founded in 2008 and headquartered in India, the company specializes in Customer Experience Led Consulting, Data Analytics, Digital Marketing, Multi-channel Campaign Management, Loyalty Management solutions, Creative Services, and Customer Relationship Centres. The company's approach involves combining first party, third party, and external data to create customized solutions for clients that drive real business value. This is achieved through leveraging technology including proprietary and best-in-class marketing automation, analytics, data management, and campaign solutions. Additionally, Hansa Cequity boasts a team of specialists with experience in product/services marketing organizations, advertising and direct marketing firms, analytics companies, technology consultancies, contact centers, and digital and creative agencies. Overall, Hansa Cequity prides itself on using data for informed strategy, helping companies optimize customer acquisition, engagement, management, and retention, and creating intelligent, intuitive, and real-time customer experiences. While specific information about the company's last investment and investors is not currently available, the provided details present a comprehensive overview of Hansa Cequity's operations and strengths.